A multidisciplinary team
For your web & mobile marketing projects, the team of Universem will meet your expectations thanks to complementary skills.
The team of Universem is currently made of four high level and complementary profiles: computer sciences, marketing, communication and management ( Vlerick, FUNDP, ULG et ESA). Universem can count on 3 Google Adwords certified people and is Google Adwords Certified Partner. The 3 founders met each others at the Entrepreneurship Club of Namur (Belgium) (CEE Namur) and founded the limited company ArtiCadeau. Used to the Internet world since many years and with their shared experience in the online shop ArtiCadeau.com, they developed deep knowledge in e-marketing (Search Engine Optimisation & Advertising, Web Analytics) and e-business that they propose to companies via Universem.
Hubert de Cartier
Founder & Search Marketing Consultant
Hubert has a Master degree in Computer Sciences from the University of Namur since 2008 before to complete his education with a Master in General Management from the Vlerick Leuven Gent Management School in 2009. These two academic degrees offer him a broad perspective with on one hand, a technical education and analysis of IT systems and on the other hand a more global view on how a company is working and its multiple interactions between different entities of a company. Hubert is a qualified Google Adwords professional.
Before to be full-time in Universem, Hubert acquired numerous skills in e-business and e-marketing with the e-shop ArtiCadeau. He also gained a solid experience in finance at Citigroup as Regional Finance Reporting Analyst. Hubert speaks fluently French, English and Dutch.
Area of expertise : Search Engine Optimisation Audit, Search Engine Advertising (SEA), Google Analytics, e-business, Facebook Ads, Google AdWords, LinkedIn Ads, …
Simon-Pierre Breuls
Founder & Marketing Director/Sales
After his Bachelor in Marketing at IESN and ESA in 2007, Simon-Pierre Breuls is hired as Key Account Manager at MIG, a SME specialised in printer maintenance for large companies. After two years of experience in BtoB sales, he enters fully in the e-shop ArtiCadeau. Simon-Pierre is also pursuing his activites in the Entrepreneurship clubs and proposing his competences in marketing.
He followed also different tranings from the Economic office of the Province of Namur. In 2009 inter-company partnerships and in 2010 strategic intelligence and mind mapping.
With the continuous development of SEO and SEA activities, Simon-Pierre is working full-time for Universem since March 2010.
Area of expertise: Marketing, Management, Search Engine Marketing,…
Sébastien François
Founder & Search Marketing Consultant
Sebastien has been graduated Master in IT with honors from the University of Namur in 2008. Passionate about entrepreneurship, he launched himself several projects being a student. He then decided to promote entrepreneurship among peer students and founded the Non-Profit organization “ASBL du Club des Etudiants Entrepreneurs” de Namur in 2004; association from which he became vice-president in 2006.
He then pursued his cursus in Leuven with a Post-Master in General Management from the Vlerick Management School (school ranked in the Top 20 of the European business schools).
Those complementary competencies of technical expert and management place him ideally to give advices to a lot of companies and organizations in the realization and implementation of their web portals in order to maximize their return on investment.
After two years as a Consultant at Callataÿ & Wouters, leading company in the IT services for banks sector worldwide (BNP Paribas, Rabobank, Crédit agricole, …), Sébastien brings now full-time his expertise to the Universem’s customers. Sébastien speaks English, French and Dutch.
Certifications : Certified Google Analytics and Google AdWords.
Specialties : Web marketing strategy, Web analytics, SEO, SEA, web development expert (HTML, CSS, Javascript, Ajax, PHP, MySQL, API Google Analytics & Google AdWords)
Anicée Salvador
Search Marketing Consultant
Anicée is passionate about the web and the NTIC.
From the day she graduated from the University of Liège with a master in Information and Communication in 2005, she was eager to increase her knowledge in web communication, a specific area that was not widely taught at the time. She went on by taking several courses to extend her skills in communication, getting a more web-oriented profile.
Anicée began working at 1-Position, a training center and web & print agency. She managed the web and training projects and helped the firm developing its training offer by creating new courses in webmarketing.
She was one of the certified trainers, accredited to give the only official french speaking Google AdWords trainings in Belgium.
This experience provided her with a more accurate view of the client’s needs and allowed her to gain very good skills in SEO, SEA, Google AdWords and social media strategy.
Anicée has the certification “Google AdWords Qualified Individual” (Advanced search advertising and Display).
She joined the Universem team in July, 2011.
Area of expertise : Search Engine Advertising (SEA), Google AdWords, copywriting, social media strategy, Search Engine Optimization (SEO), SEO analysis, Google Analytics, Google Display and YouTube advertising.