EN
FR

The mobile, a market to conquer quickly

The mobile is becoming increasingly important, both for the tablets and for smartphones, to the point that we now see it as part of the e-marketing strategy. The mobile users have different behaviors and different needs from those of traditional users. Mobile marketing must meet these requirements for two types of advertisers: the owners of native applications or of webapps and companies wishing to advertise on mobile.

Issues of mobile marketing

Meet the needs of mobile users

People don’t seek information in the same way on a mobile or a computer: immediacy and proximity are key elements. There is also the evidence that, depending on the device used, applications, timing and behavior vary. A mobile marketing strategy must take these factors into account and offer an appropriate message to each unit in each situation. SEA mobile campaign responds to these different conditions.

Getting a good ranking in the application stores

Applications submitted to app stores are facing a very rough competition, yet they remain the main drivers of visibility for a native application. Mobile marketing will help them to increase the number of downloads of an application and therefore its visibility in the store in question.

Universem’s expertise in mobile marketing

• Universem manages mobile marketing campaigns for large Belgian accounts.
• The agency is also involved in consulting, in order to provide a custom advices.
• It applies its expertise in SEA-specific mobile market.