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Search Engine Advertising – SEA

When we speak about Search Engine Advertising in Belgium, this is mainly about cost per click (CPC) campaigns on Google AdWords. Depending on the objectives of its clients, Universem also works with online advertising platforms such as Facebook Ads or LinkedIn Ads. All these boards have a very large audience and offer a number of parameters in order to set up an effective campaign and then measure the results.

Benefits of paying SEO

Rapid implementation

A SEA campaign can be set up quickly and give its first results after 24 hours. This method is very useful before a work of SEO, or, in addition to this, in a very competitive field, or when the campaign objectives are different.

Precise targeting

Most successful SEA campaigns in terms of cost and ROI are generally the most targeted. The various platforms offer sophisticated targeting options to limit unnecessary clicks and streamlining expenses.

Reactivity and budget control

Any campaign is monitored regularly in order to optimize its performance. These optimizations are possible at any time and can reap significant improvements: reduced costs, increased conversions. Budgets are determined a priori and may be revised at any time.

Reporting

The results of a SEA campaign are fully measurable in clicks, impressions, cost, … The platforms include complete reporting tools that Universem uses to present customized reports to clients. This solution can be coupled with a complete Web Analytics solution.

The SEA expertise of Universem

• The agency manages daily many AdWords accounts with different objectives and different budgets.
• It also broadcasts online advertising campaigns on other platforms such as Facebook.
• The results are communicated to the client via a customized extranet.
• Universem is one of the few Belgian agencies which is Google AdWords certified partner.
• Each account manager is approved as an AdWords Specialist.