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A global view on your marketing strategy

Web Analytics is the essential tool to measure the profitability of your e-marketing investments. The most used solution, Google Analytics, totally free, allows you to analyze in a extensive and neutral way all the elements which, once interpreted, will all be an aid to the decision in your future investments.

Benefits of Web Analytics

Clear objectives and a measurement of ROI

In an optical web marketing based on ROI, it’s necessary to determine the relevant objectives of the site, or KPIs. This can be a sale, a registration, the downloading of a brochure, etc.. These objectives are then configured in the web analytics solution which is used. They form the basis for any analysis to come.

Continuous optimization

In making decisions on the basis of Web Analytics, we create a virtuous circle and almost an infinite optimization. Performance of the site and campaigns improve in each phase of the cycle.

Analysis of visitor behavior

The data collected with a solution of Web Analytics also provide extensive information about visitor behavior. Do they have an access to all information? Do they complete the process? What checks can we identify? These are questions whose amounted answers will help you to improve the ergonomics and the path of conversion.

Aid to decision-making

In addition to the ROI of SEA campaigns or SEO, the data may come from a wider scope. Knowing the trends in the industry or select a new field of investment are examples that can benefit your business strategy through Web Analytics.

The expertise in Web Analytics of Universem

• Universem acts in consultancy with Web Analytics for large accounts and SMEs whose web marketing strategy is to be defined or to be adapted.
• All reportings made for customers are based on the sharp data of Google Analytics, in addition to platforms specific to SEA campaigns.
• Universem has two certified Google Analytics specialists.