Boost your Search Campagnes with RLSA

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Booster vos campagnes grâce au RLSA

Do you talk to a prospect the same way you talk to a client ? No. So why would you show them the same Google ads ? Remarketing List For Search Ads is the answer to this question !

To keep it simple, RLSA will allow you to adapt your search campaigns to the different audiences of your website.  Up to you to file them accordingly to their journey on your site. Once the audiences filed, you just need to adapt your ad ‘s scenarios.

Already lost ? To learn more about remarketing and its advantages, do not hesitate to read our article on this topic !

RLSA

How to create your audience lists with Google Analytics ? Follow the guide !

Note : Creation of audience for RLSA used to be only possible via Adwords. Good news, since july 2015, you can do it via Google Analytics !

Let’s meet on your Analytics account :

  • Click on « Admin »
  • Then on « Property »
  • Choose « Remarketing »
  • and « Audiences ».
  • Select your Adwords account.

Every website is different. So it’s obvious you should segment your audience according to your objectives. Here’s a little list of potential criteria to establish your lists:

  • Visit of a certain part of your website ;
  • Abandoned carts ;
  • Withdrawal at a specific stage of the conversion funnel ;
  • Event achievement;
  • Visits excl. bounce rate

To be relevant, these audience lists should be pretty precise. Try to adapt them as much as possible to your business.

Attention ! To launch RLSA campaigns, each of your lists must have at least 1.000 cookies, that is to say 1.000 active visitors fitting your criteria ! ( That’s annoying? Yes it is. But it is necessary to ensure respect for privacy !)

You can not reach this number ? Here’s a trick : expand the selection criteria or increase the validity period of your cookies.

What are the possible RLSA strategies ?

Once your lists created, it is time to get started. You do understand that, thanks to RLSA, you broadcast the right message to the right people when they do Google research. This means you can :

  • Adjust your CPC (cost per clic) to the quality of the user ;
  • Use more general key words ;
  • Adapt the CTA (cost per acquisition) of your ad according to the prospect ;
  • Revive abandoned carts with special offers (offer an additional 10% discount for example) ;

Last but not least : Increase your campaigns’ ROI.

Finally, if your website gets enough visits to create audience lists, optimizations with RLSA are now a ‘must have’. They will allow you to offer internet users a message that suits them and will significantly increase the effectiveness of your campaigns.

You have questions about this type of campaigns ? Do you have any expérience with RLSA ?

Share it with us !